Mirage Group

Business Name: Mirage Group

Year Founded: 2024

URL: N/A

Business Overview: Mirage Group’s vision is to be a leading African business that could grow with the continent. It is registered in South Africa and has plans to develop in Ethiopia, Kenya, and Nigeria. Businesses under development for Mirage Group include the following:

1) Textiles: The company aims to be a leading textiles company to develop clothing products for global retailers

2) Trading: The company aims to represent leading Western and Eastern brands in markets in Africa

3) Mining: The company aims to be a leader in mining in Africa

The name Mirage derives from a phonic combination of the first syllables of each of my daughters’ names, Maryam and Rajwa. It also describes capitalism’s imperfection and its inability to produce happiness amongst its participants. The illusion that material success produces happiness is an unattainable mirage, and pursuing happiness through material success would result in its participants being eternally starved for joy.